For Roxy’s, we designed a fun and charming secondary logo that highlights the brand’s beloved namesake—Roxy the dog. With four locations across Oklahoma, Roxy’s is known for its handcrafted, locally made ice cream and welcoming atmosphere. This logo adds a personal, nostalgic touch by incorporating Roxy’s likeness, reinforcing the brand’s playful personality and community-focused identity. It not only enhances brand recognition but also celebrates the story behind the name in a meaningful way.